Sales has rapidly evolved in recent years, influenced by technology, changing consumer behavior, and new strategies to engage buyers. As we approach 2024, staying ahead in the sales game requires knowledge and adaptability. One of the best ways to keep up with trends, tactics, and tools is by following top sales influencers who shape the industry’s conversation.

These influencers share their insights across various platforms—LinkedIn, podcasts, webinars, and blogs. By following them, sales professionals can gain access to actionable advice, innovative techniques, and industry forecasts that help refine their approach and close more deals. Here’s a list of the top 5 sales influencers to follow in 2024.

1. Jill Konrath: The Queen of Sales Acceleration

Jill Konrath is a renowned sales strategist, keynote speaker, and author of best-selling books like SNAP Selling and More Sales, Less Time. She is widely recognized for helping sales teams speed up their sales process, shorten decision cycles, and improve conversion rates.

Konrath focuses on practical, research-based sales tactics that help professionals understand buyer behavior and drive more effective sales conversations. Her philosophy revolves around keeping things simple—avoiding complexity in sales interactions and meeting customers where they are.

Key Topics:

• Sales acceleration strategies
• Efficient sales processes
• Selling to modern buyers

Where to Follow: You can find Jill sharing her advice on LinkedIn, through her insightful blogs, and in various interviews and podcasts.

2. Anthony Iannarino: The Modern Sales Leader

Anthony Iannarino is a thought leader in sales and leadership. As the author of The Only Sales Guide You’ll Ever Need and Elite Sales Strategies, Iannarino has built a significant following with his no-nonsense approach to sales.

Iannarino’s teachings focus on empowering salespeople with the mindset and skills to lead successful sales conversations. He emphasizes that selling in today’s world requires not only strong communication skills but also an in-depth understanding of the buyer’s needs and challenges.

Key Topics:

• Leading sales conversations
• Value creation in sales
• Negotiation techniques

Where to Follow: Anthony is highly active on LinkedIn, and his daily blog posts are a must-read for anyone serious about sales.

3. Salesforce’s Tiffani Bova: Champion of Growth

Tiffani Bova is Salesforce’s Global Growth and Innovation Evangelist and the author of Growth IQ. Known for her expertise in customer experience and sales transformation, Bova advises businesses on scaling and improving their sales and customer success strategies.

Bova has a wealth of experience helping businesses find new avenues for growth, and her perspectives on the evolving nature of customer engagement are invaluable. She highlights the importance of aligning sales and customer success to deliver consistent, personalized experiences.

Key Topics:

• Sales growth strategies
• Customer experience alignment
• Sales innovation and transformation

Where to Follow: Tiffani Bova shares her expertise through her podcast What’s Next! with Tiffani Bova, as well as through LinkedIn and various keynote speaking engagements.

4. Morgan J. Ingram: The Sales Development Evangelist

Morgan J. Ingram is a dynamic figure in the sales world, known for his expertise in sales development and outbound prospecting. As a sales trainer at JB Sales and the host of the 1UP Formula podcast, Ingram is a go-to resource for SDRs and BDRs looking to refine their skills.

Ingram is passionate about helping sales professionals, especially those in sales development, learn how to master cold outreach and create effective prospecting strategies. His content is particularly beneficial for those just starting in sales or looking to sharpen their outbound techniques.

Key Topics:

• Outbound sales prospecting
• Cold calling techniques
• Sales development strategies

Where to Follow: Morgan regularly shares practical tips and motivational insights on LinkedIn, YouTube, and his podcast.

5. John Barrows: The Sales Training Guru

John Barrows is one of the most sought-after sales trainers in the world, offering training programs for some of the biggest companies, including LinkedIn, Salesforce, and Google. He is the CEO of JB Sales and the author of I Want to Be in Sales When I Grow Up!, a children’s book aimed at inspiring the next generation of sales professionals.

Barrows focuses on providing hands-on, tactical sales advice that reps can immediately apply in their roles. His insights cover a broad spectrum of sales activities, from prospecting to closing, and he’s a big advocate for leveraging technology in sales outreach.

Key Topics:

• Sales training techniques
• Leveraging tech in sales
• Closing deals efficiently

Where to Follow: John Barrows is highly active on LinkedIn, sharing daily insights and tips. He also co-hosts the Make It Happen Mondays podcast, where he shares real-world advice for sales professionals.

How to Maximize the Value from Following These Influencers

Simply following these influencers isn’t enough; it’s important to actively engage with their content and apply what you learn. Here are a few strategies to maximize the value from these thought leaders:

1. Follow Them on Multiple Platforms: Engage with their content on LinkedIn, podcasts, blogs, and social media to absorb different perspectives and formats.
2. Apply Their Strategies: Make sure to test their advice in your sales activities. Whether it’s tweaking your cold outreach or adopting new negotiation techniques, actionable insights will help you achieve better results.
3. Engage with Their Communities: Participate in discussions in the comments, ask questions, and network with other followers. You’ll often find additional insights from the communities these influencers build.
4. Stay Consistent: Regularly check in on their content, especially when they post updates on new tools, methods, or industry changes.

The Bottom Line

The sales landscape is constantly evolving, and 2024 promises even more advancements driven by technology, data, and customer engagement strategies. By following these top sales influencers—Jill Konrath, Anthony Iannarino, Tiffani Bova, Morgan J. Ingram, and John Barrows—you’ll gain the knowledge and insight needed to stay competitive, close more deals, and nurture long-term relationships with your clients.

Now is the perfect time to optimize your sales strategy for the upcoming year. For even more personalized sales solutions and cutting-edge AI-driven tools, visit Articence Inc today. Our innovative AI solutions are designed to enhance your sales process, boost productivity, and help you deliver exceptional customer experiences. Contact us to learn how we can help transform your sales operations!